The team streamlined marketing investments through customer analysis using analytics. Customer histories, such as online or in-store skin assessments, all were accumulated into a single database. With this information, Shiseido could begin using AI to provide insights that drive personalized services at various touchpoints. In other words, this gave customers the ability to access a digital menu of beauty counseling and lessons, with flexible time and location options.
Call for change
"We are not merely commercially connected with Accenture. Our values are aligned, which is why we are confident in establishing Shiseido Interactive Beauty, and we look forward to a significant global business and partnership with Accenture to achieve our goal of becoming a "personal wellness company" by 2030."
When tech meets human ingenuity
"Accenture's services cover a wide range of areas, from upstream consulting to downstream operations and maintenance, as well as digital marketing, and also includes Droga5, one of the world's most innovative and influential creative agencies. In establishing Shiseido Interactive Beauty, we wanted to leverage Accenture's various resources as part of a company-wide partnership."